You are the expert. You are the brave soul who took the risk, stepped out of your comfort zone, and built something new. Something the world hasn’t seen before.
Many startups believe that a unique technology is enough to differentiate them. However, for differentiation to be effective, it must be perceived and valued by customers.
Alignment within your executive team is critical to the success of your organisation. This applies across your purpose, vision, values, goals, and roles.