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Bridge to Market
From vision to validation: making your strategy market-ready.
You have just aligned your team and sharpened your strategy. Now what?
It’s time to turn clarity into traction
bridge to market modules

Following the Break the Bubble workshops, we have designed a set of straightforward Bridge to Market modules that help you move from strategic alignment to concrete commercial outcomes.

Each module focuses on one of the key building blocks you need next (based on findings in the Break the Bubble workshops):

  • Finding your North Star and building your storyline based on your vision and your “how”
  • Your value story
  • How to set a price your customers understand
  • Product–market fit: what problem does your product solve?

How we do this:

1-2 half-day workshops (plus the preparation and reporting), just like with the Break the Bubble, and you walk away with deliverables on the topic in question.
1. The vision and narrative

A half-day working session, with preparation, to explore strategic directions for your vision, grounded in the insights from the recent workshops.

Refinement of the chosen direction until it feels both authentic and aspirational.

The resulting vision will be:

  • Inspiring and concrete
  • Capable of uniting the team
  • A driver of company culture
  • A guide for future strategic decisions

It will articulate:

  • What’s changing in the world
  • What’s at stake if change doesn’t happen
  • What future do you believe in
  • The role you play in shaping that future

Delivery of two alternative narrative directions, based on workshop insights, offering distinct yet aligned ways to express your core message.

Finalisation of the selected storyline, shaped to communicate with clarity, purpose, and emotional relevance. Length: 250-400 words.

Support in answering foundational strategic questions:

  • Why does this exist?
  • Who is it for?
  • What problem does it solve, and why does that problem matter now?

This process ensures your story isn’t a list of what you’ve built, but a cohesive narrative that connects your mission to the moment, and to the people who need to hear it.

2. Your Value story

Two half-day workshops*, with preparation and documentation, to develop your value arguments and a value oriented pitch for your customers and investors.

The resulting value communication will be:

  • Helping you and your team members to present the value of your products
  • Having a clear and engaging value pitch for your product
  • Giving you and your team the confidence to articulate the value proposition

It will answer the questions:

  • How to present and defend the value of your offering to customers?
  • How to highlight the differentiation of your offering?
  • How to articulate the value of your product and correlate it with the price?

* Some preparation by the client will be necessary before the workshop due to the number of products to be covered.

3. how to set a price your customers understand

Two half-day workshops*, with preparation and documentation, to define the pricing strategy and price level based on the quantified value.

The resulting pricing will be:

  • Helping your customers accept the price levels of your products
  • Giving you and your team the confidence to defend your prices

It will answer the questions:

  • How to present and defend your prices to customers?
  • How to articulate the value of your product and correlate it with the price?

* Some preparation by the client will be necessary before the workshop due to the number of products to be covered.

4. Product-market fit

Two half-day workshops*, with preparation and documentation, to define the product-market fit for up to 5 products.

The resulting product-market fit will be:

  • Improving the commercial focus
  • Enabling a higher differentiation
  • Enabling a stronger competitive positioning
  • Identifying the unique differentiators that matter to customers
  • Ultimately driving up the sales

It will answer the questions:

  • Where to focus from a market point of view?
  • What are the unmet needs of your customers?
  • What are the main pain points for your customers ?
  • What is the Job-To-Be-Done?
  • Do we have differentiation potential?
  • Positioning of your product from a performance/value and pricing perspective
  • Does all that fit customers and your expectations?

* Some preparation by the client will be necessary before the workshop due to the number of products to be covered.

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